The Issue:

Their old website had some formatting issues, some broken links, and a color palette that was harsher than what the Council wanted. They wanted to showcase their affiliates, partners, and members more accessibly.

The Solution:

The Loop Creative team (@followtheloop ) and I created a color palette and chose typefaces that were friendlier and more engaging. We audited the old site and came up with a new navigation scheme that was better for user interaction. The new site features some custom code for a full-bleed interactive slideshow, anchor links (to jump to different points on a page), and dropdowns so that the sheer amount of information isn’t overwhelming. I made a style guide and held some training sessions with the NCLFC team so they could keep the site up to date.

Testimonial:

"This process was so exciting and fun! You made it so easy for us and we are so happy with the final product. I wanted to especially thank Abra for putting so much work into this and for taking the extra time to help me learn some design skills (which I will definitely carry with me beyond this position).”

— Sienna Z., NCLFC